Thoughts on association publishing

Is It Time to Start Thinking More Like a Retail Store and Less Like an Association?             Many associations today are strugg...

Cost is What You Pay. Value is What You Get.   I teach several marketing courses at the University of Maryland and one of the important pa...

Most association sales directors are very good at managing the process and developing effective tactical tools. They produce attractive medi...

How do you feel about how airlines do business? Today, you have to buy your ticket, then pay again for selecting your seat, and another char...

I have always respected the creative use of humor in advertising. It is what makes ad messages memorable while promoting a company's pro...

It has been quite a while since I have posted anything on this blog, primarily because I thought I had run out of things to say, and work an...

I have become increasingly distrusting of the advertising that movie studios are creating to entice me to sit in a large dark room full of s...

I just read that the company that publishes Reader’s Digest magazine is filing for chapter 11 bankruptcy. Citing a decline in circulation an...

This is the last in a series of postings I will write about the history of typesetting as I have witnessed it throughout my career in publis...

Advertising sales is a numbers game, right? Many publishers believe that the more prospects you have in the pipeline, the more ads you will ...

Previous articles have described how type was set into columns utilizing several systems which evolved over time. But, whether they type was...

Although most of us think of summer as the time to kick back, take things a little easier, and enjoy some much-needed time off, it is also t...

The typesetting systems described in previous postings all have had one thing in common: the image of each character was created by a font s...

Your association offers a full menu of products designed to attract the advertising and exhibit space of your industry’s suppliers. And, if ...

This is the second in a series of postings I will write about the evolution of typesetting and printing technologies as I have experienced t...